When you decide to open an online small business marketing website you are committing yourself to spend some time with the initial set up time of your website. It takes time to think of the items you will sell, or what your business will be and how to provide the services.The most important thing to know when it comes to small business success is knowing exactly who your customer is. You have to know their likes and dislikes, who they like to associate with, what they do with their free time, what demographic, what kind of profession and so on. Knowing precisely who your target market is will increase your chances of success dramatically.